Search Strategy | Digital Marketing Agency London | Digital Marketing Strategy Consulting https://www.search-strategy.co.uk Tue, 19 Jun 2018 06:38:46 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.34 Top Tips on Making Your Web Site SEO Friendly https://www.search-strategy.co.uk/top-tips-on-making-your-web-site-seo-friendly/ https://www.search-strategy.co.uk/top-tips-on-making-your-web-site-seo-friendly/#comments Sat, 28 Apr 2018 08:02:12 +0000 http://www.search-strategy.co.uk/?p=534 Indexable Content Search uses automated programs called spiders or crawlers and has a large index of keywords and where those words can be found.To get your website pages indexed in search engine listings, your most important content should be in HTML text format. Just to keep you aware of the fact that Images, Flash files, […]

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]]> https://www.search-strategy.co.uk/top-tips-on-making-your-web-site-seo-friendly/feed/ 0 Google to Use Page Speed as a Search Ranking Factor in Mobile Search https://www.search-strategy.co.uk/google-to-use-page-speed-as-a-search-ranking-factor-in-mobile-search/ https://www.search-strategy.co.uk/google-to-use-page-speed-as-a-search-ranking-factor-in-mobile-search/#comments Thu, 01 Feb 2018 06:17:55 +0000 http://www.search-strategy.co.uk/?p=530 Sitting and waiting for results to appear in your google search? Is it taking longer than usual? Well here is some relief for you all, Google recently announced a remarkable change in how it is going to rank websites for Mobile searches: It is now going to take page speed into consideration for google ranking […]

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]]> https://www.search-strategy.co.uk/google-to-use-page-speed-as-a-search-ranking-factor-in-mobile-search/feed/ 0 How to Use Video to Enhance Your Website’s SEO https://www.search-strategy.co.uk/how-to-use-video-to-enhance-your-websites-seo/ https://www.search-strategy.co.uk/how-to-use-video-to-enhance-your-websites-seo/#comments Mon, 26 Jun 2017 01:44:21 +0000 http://www.search-strategy.co.uk/?p=527 Search engine optimisation is a great practice that can help your website thrive and stand out from among similar ones on the web. People will be able to find it easier, as it is displayed higher up in search results – but whenever we think of SEO, we think of content, which is most of […]

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]]> https://www.search-strategy.co.uk/how-to-use-video-to-enhance-your-websites-seo/feed/ 0 How to thrive with the Mobile-Only Google Index Changes https://www.search-strategy.co.uk/how-to-thrive-with-the-mobile-only-google-index-changes/ https://www.search-strategy.co.uk/how-to-thrive-with-the-mobile-only-google-index-changes/#comments Thu, 25 May 2017 05:50:36 +0000 http://www.search-strategy.co.uk/?p=516 Ever since 2015 when it was clear that mobile web browsing was taking over traditional desktop web browsing, Google has been eyeing the possibility of focusing their indexing on mobile versions of websites. Behind this was their need to provide users of their search engine with relevant results when they used it on their mobile […]

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]]> https://www.search-strategy.co.uk/how-to-thrive-with-the-mobile-only-google-index-changes/feed/ 0 Marketing Insights with Google Analytics https://www.search-strategy.co.uk/marketing-insights-with-google-analytics/ https://www.search-strategy.co.uk/marketing-insights-with-google-analytics/#comments Wed, 02 Nov 2016 04:57:46 +0000 http://www.search-strategy.co.uk/?p=499 Google analytics is an exceptional marketing insights tool to use for your business. It allows you to track a variety of KPIs related to your business online. One of them being how many visitors you’re getting on your website, which will help you review how well you’re doing and if any improvements are needed. However, […]

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]]> https://www.search-strategy.co.uk/marketing-insights-with-google-analytics/feed/ 0 Introduction to Google Analytics for your business https://www.search-strategy.co.uk/introduction-to-google-analytics-for-your-business/ https://www.search-strategy.co.uk/introduction-to-google-analytics-for-your-business/#comments Tue, 01 Nov 2016 11:39:06 +0000 http://www.search-strategy.co.uk/?p=502 Google analytics is a service created by Google in November 2005. It allows you to track your website’s traffic results and conversion, as well as being able to review your online campaign and AdWords. It is vital for your business to use an online traffic analysis tool and Google Analytics is one of the most […]

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]]> https://www.search-strategy.co.uk/introduction-to-google-analytics-for-your-business/feed/ 0 Conversion Rate Optimisation https://www.search-strategy.co.uk/conversion-rate-optimisation/ https://www.search-strategy.co.uk/conversion-rate-optimisation/#comments Thu, 28 Jul 2016 05:04:54 +0000 http://www.search-strategy.co.uk/?p=457 ”Price is what you pay. Value is what you get.” Conversion Rate Optimising (CRO)is converting your resources and time in simultaneous optimisation of growth and profitability. In other words it promotes your website to be more visible and converts the visitors into your valuable customers.It is important to note that conversion doesn’t only aim for […]

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]]> https://www.search-strategy.co.uk/conversion-rate-optimisation/feed/ 0 Boost your SEO campaign using schema mark-up https://www.search-strategy.co.uk/boost-your-seo-campaign-using-schema-mark-up/ https://www.search-strategy.co.uk/boost-your-seo-campaign-using-schema-mark-up/#comments Wed, 08 Jun 2016 06:23:00 +0000 http://www.search-strategy.co.uk/?p=447 Schema mark-up is code that you put on your website in order to help search engines return more informative results for users and ensure the most relevant information reaches those searching for your website.It can be as simple as adding it to the HTML code. When you’re using Schema, it doesn’t allow search engines to […]

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]]> https://www.search-strategy.co.uk/boost-your-seo-campaign-using-schema-mark-up/feed/ 0 Five Reasons Why Mobile Marketing is Vital to your Business https://www.search-strategy.co.uk/five-reasons-why-mobile-marketing-is-vital-to-your-business/ https://www.search-strategy.co.uk/five-reasons-why-mobile-marketing-is-vital-to-your-business/#comments Wed, 01 Jun 2016 12:50:31 +0000 http://www.search-strategy.co.uk/?p=442 It is fair to say that most people prefer their smartphones to a computer or laptop. In fact, according to sources 51% of our time is spent on a mobile device, that’s a massive 90% increase since 2013. That is why mobile marketing is absolutely vital for your business, not only can you connect and […]

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]]> https://www.search-strategy.co.uk/five-reasons-why-mobile-marketing-is-vital-to-your-business/feed/ 0 Local Search Optimisation: How to Rank Your Local Business https://www.search-strategy.co.uk/local-search-optimisation-how-to-rank-your-local-business/ https://www.search-strategy.co.uk/local-search-optimisation-how-to-rank-your-local-business/#comments Tue, 19 Apr 2016 08:45:28 +0000 http://www.search-strategy.co.uk/?p=424 Search Engine Optimisation or popularly known as SEO, holds the key to your digital promotion campaign. Simple reason being that today’s consumer is a Smartphone user. He or she is so used to searching on Google with some keywords before making any decision or choice. So, can you afford to be on page five in […]

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