Search uses automated programs called spiders or crawlers and has a large index of keywords and where those words can be found.To get your website pages indexed in search engine listings, your most important content should be in HTML text format. Just to keep you aware of the fact that Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite regular updating in their search algorithms.
Website User Interaction
Responsive Design: if a website is not welcoming and responsive for all kinds of devices, visitors might lose attention too soon ultimately resulting in visitors leaving the page too soon. If your website cannot provide a good user experience for these visitors, your sales conversion rates will diminish. As a search engine Google makes sure that it gives the best results to the users for their searches, therefore the most relevant and user friendly website is given preference for the top positions in searches.
SSL &Security Certificates
Website Security: Google now prefers secure websites (SSL/https) over non-secure websites (http). This is even more important if your website has a web form that collects confidential personal information about a person or business, like a password, credit card info, SSN, etc. However, switching to SSL can cause keyword ranking losses on Google, because to Google it is the same as changing your domain name. Google appears to be working through this, but we are still seeing a ranking hit on websites that move to secure search. Sometimes, this can be an extreme negative hit, and it generally takes 2-3 months for your rankings to recover. Oftentimes, the recovery is not 100%.
Integrate Social Media into your Website’s Design
While working on the digital marketing of your website-a combination of SMO and SEO is always suggested for best results. Search engines value social media, so do your prospective customers. Incorporating social media elements into the design of your website will help it to rank higher with search engines. The best way forward is including all the social media icons linking respective social media accounts somewhere on the Homepage of your website. This remedy is proven to give sure shot results in a limited span of time.
Make sure your URL is User-Friendly
Make sure your URL is simple and easy for both users and search engine to read. For site’s URL to be SEO friendly, it is required to include your brand name and has no complicated codes or special characters otherwise it won’t rank as well as it should. For example, a URL, such as https://www.search-strategy.co.uk /products/item2?=2128, is not an SEO friendly URL. It does not help the search engines to determine what that page is about. Instead, it should be something like,https://www.search-strategy.co.uk/google-to-use-page-speed-as-a-search-ranking-factor-in-mobile-search/
Be Careful with Flash Elements
Using too many flash elements for marketing purposes on your website is not only distracting for all your visitors, but it can also affect your website’s search engine ranking. If you use flash elements on your site, then it will be more difficult for search engines to read through the pages’ information while indexing your website. To be more precise flash is often ignored or devalued by search engines therefore they hardly add any value to the website.