November 2nd, 2016
by admin

Google analytics is an exceptional marketing insights tool to use for your business. It allows you to track a variety of KPIs related to your business online. One of them being how many visitors you’re getting on your website, which will help you review how well you’re doing and if any improvements are needed. However, we understand that it can be a little intricate, so we’ve put together a few tips to help you work with Google Analytics.

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1.Set yourself goals

You would need to have a clear vision for your business. What type of target audience will you be attracting? Where would you like to be in one or three years’ time? Thinking ahead and making goals for your business to achieve will help you stay motivated and allow you to see up close if any progress is being made. With Google Analytics, this is made a lot easier. You can create goals and later these will help to track specific areas to see what your business has achieved.

2. Site search

Enabling site search on your google analytics will help you track what keywords people are using or searching for on your website. This will help you review which ones are the most popular, allowing you to plan a way to improve others or remove them. It’s important to enable site search as keywords really make a difference, especially in how high you’re ranking on Google.

3. Event tracking

This allows you to track your website completely. It allows you to see if there are any errors or any links that aren’t working. It allows you to see what advertisements are performing better and which are not. Google analytics allows you to set some events as goals. For example, if you noticed an advertisement was not doing as well, you could make it a goal and then work on achieving for example, to have 50% more views.

4. Real time reporting

You can see how many visitors you’re getting at particular times on your website. What they’re searching and where they come from. This can be useful in terms of marketing as it gives you insights where your business is most successful and who your website attracts.

5. Custom dashboards

You can track your website with the custom dashboard tool that Google Analytics provides. You can create reports, pie charts, time lines, bar charts, etc. These are all incredibly helpful when you want to analyse in depth how well your business is doing.

Google Analytics is a great insights tool provided by Google. It helps businesses to track and report their sales and marketing performance. If you would like any further information please contact us or email us at info@search-strategy.co.uk