The London Day Surgery Centre offers an outstanding range of dental, aesthetic and surgical procedures performed by highly trained consultants, doctors and professional practitioners. Using the latest techniques in their modern surgeries, they provide convenient day or outpatient care.
Objectives In early 2013, we were engaged by London Day Surgery Centre to increase digital leads. We consulted with LDSC and decided that SEO and Organic listings would be the best way forward to increase traffic to gain targeted leads and increase brand awareness and trust from the audience. Achieve sustainable top positions on Google for chosen keywords. Gain leads from the web channel.
Strategy Keyword research was carried out through market research of similar businesses online to see what works and what doesn’t and the same was agreed with the client. The keywords were integrated into the code in a way where it kept the balance of the right keyword density on every page, making the landing pages both contextual and relevant.
All content was changed to make it interesting to readers and still keeping in-line with changing Google algorithms.
Article writing and submitting on trusted hubs.
Social media was integrated into the site to engage with the client audience of the clinic, bringing in new traffic and retaining clients.
The Result We started the On-page work in February 2013 and London Day Surgery Centre has already started to show top positions on Google, thus bringing in high quality leads from their target audience.