Marketing Insights with Google Analytics

    November 2nd, 2016
by admin

Google analytics is an exceptional marketing insights tool to use for your business. It allows you to track a variety of KPIs related to your business online. One of them being how many visitors you’re getting on your website, which will help you review how well you’re doing and if any improvements are needed. However, we understand that it can be a little intricate, so we’ve put together a few tips to help you work with Google Analytics.

second-blog

1.Set yourself goals

You would need to have a clear vision for your business. What type of target audience will you be attracting? Where would you like to be in one or three years’ time? Thinking ahead and making goals for your business to achieve will help you stay motivated and allow you to see up close if any progress is being made. With Google Analytics, this is made a lot easier. You can create goals and later these will help to track specific areas to see what your business has achieved.

2. Site search

Enabling site search on your google analytics will help you track what keywords people are using or searching for on your website. This will help you review which ones are the most popular, allowing you to plan a way to improve others or remove them. It’s important to enable site search as keywords really make a difference, especially in how high you’re ranking on Google.

3. Event tracking

This allows you to track your website completely. It allows you to see if there are any errors or any links that aren’t working. It allows you to see what advertisements are performing better and which are not. Google analytics allows you to set some events as goals. For example, if you noticed an advertisement was not doing as well, you could make it a goal and then work on achieving for example, to have 50% more views.

4. Real time reporting

You can see how many visitors you’re getting at particular times on your website. What they’re searching and where they come from. This can be useful in terms of marketing as it gives you insights where your business is most successful and who your website attracts.

5. Custom dashboards

You can track your website with the custom dashboard tool that Google Analytics provides. You can create reports, pie charts, time lines, bar charts, etc. These are all incredibly helpful when you want to analyse in depth how well your business is doing.

Google Analytics is a great insights tool provided by Google. It helps businesses to track and report their sales and marketing performance. If you would like any further information please contact us or email us at info@search-strategy.co.uk

Introduction to Google Analytics for your business

    November 1st, 2016
by admin

Google analytics is a service created by Google in November 2005. It allows you to track your website’s traffic results and conversion, as well as being able to review your online campaign and AdWords. It is vital for your business to use an online traffic analysis tool and Google Analytics is one of the most accessible and widely used dashboards.

It allows you to check for improvements and analyse your own performance. On Google Analytics is, not only can you track your own business but you can track the performance of other competing companies. Having this knowledge will most definitely take you that step further, as you know how well you’re doing, how well others are doing and perhaps what you could be doing to be better, which will make you stand out from the rest.

first-blog

You can see through analytics where you rank on Google, this will allow you to see how well your keywords are doing and if any improvements or changes are needed. For example, if you notice that one of your keywords is driving more traffic than others, try to get it further on Google to page 1 by optimising your website.

You can also analyse in great detail what is making people abandon your website and that gives you a chance to change it and make it better in order to gain more loyal visitors. Loyal visitors are important as they tend to spend more because they know the company and they know what they’re purchasing. Having a website that will engage with potential customers will allow you to gain and maintain good conversion rates.

Google Analytics also allows you to see where your traffic mostly comes from. For example, just because your website was created in the UK, doesn’t mean all your traffic will be from the UK, it could be from many other countries. This helps you recognise your audience and who exactly you’re reaching out to. Having this knowledge, will enable you to create content that’ll attract this particular traffic and you can change your content to attract even more and from different countries.

It’s strongly recommended that a business uses google analytics, it gives you a huge amount of vital information needed to make those changes that will get you further in searches which will ultimately generate leads. If you want to read more about google analytics, head over to our website www.search-strategy.co.uk and for more information contact info@search-strategy.co.uk

Conversion Rate Optimisation

    July 28th, 2016
by admin

”Price is what you pay. Value is what you get.”

Conversion Rate Optimising (CRO)is converting your resources and time in simultaneous optimisation of growth and profitability. In other words it promotes your website to be more visible and converts the visitors into your valuable customers.It is important to note that conversion doesn’t only aim for monetisation, it may also include the conversions to increase the average value, email sign-up, the creation of an account, the completion of a survey or simply an app. download.

The journey of converting a visitor to a potential customer is achieved by making various changes in your website which could be as little as just changing the fonts or even colours which could make a huge difference in attracting new traffic.Being aware of what your website offers and how could improve the functionality of the same by considering clients feedback to achieve a specific goal.

Strategies for Conversion Rate Optimisation:

  • Functionality in a Website: Nothing is more effective for the user than seeing a functional website where he or she is able to make more sense of the content and proposition just in one look! Making a functional website for a complex business is no child’s play; that’s why it would be advisable to partner with an expert web development company for the same.
  • Promotional offers:Rewards, offers, free gifts,adding free coupons or providing discounts on various products and services may add interest of the consumer and could be helpful in making the final sale.
  • Quick accessibility:A quick and faster display of useful information could help it work better. Removing most of the barriers which usually a client doesn’t want like filling up of different forms and information, clear navigation may end up getting desired results. A website which is less cumbersome and provides value information, products and services would have a better conversion rate.
  • Consumer’s feedback: This is an important tool which can’t be ignored as once you are aware how a consumer feels being on your website, you could easily modify various indicators to help add comfort and ease for a customer to help themselves better.

These are just a few strategies to improve your credibility and hence profitability. Your aim of optimising should be such that you could make maximum conversions from both new prospects landing on the site and retaining the existing clients,and from their goodwill get new clients which helps the cycle to keep going. And if you are aiming for the same, let Search Strategy help you convert more users into customers!

Boost your SEO campaign using schema mark-up

    June 8th, 2016
by admin

Schema mark-up is code that you put on your website in order to help search engines return more informative results for users and ensure the most relevant information reaches those searching for your website.It can be as simple as adding it to the HTML code. When you’re using Schema, it doesn’t allow search engines to know what information is kept where. Instead, it simplifies the information in such manner that search engines find structured and simple things on your website easily. Essentially, what Schema does for you is bring your website to the forefront in order to look more visible to users.

Added Advantages of Using Schema Mark-up:

  • Schema Mark-up helps to improve customers visits and makes it easier to make business with them. Schema adds value to your content elements and hence improves your presence. It also allows search engines to interpret your content in a more advanced manner, this is incredibly effective and improves your visibility online.
  • Schema offers a better way to ensure better control of your web development and ensuring stronger digital presence through precision.
  • Using schema mark up will also define very specifically and display rich snippets of your content on SERP’s. This will most definitely make your listings stand out.
  • It’ll show search engines what your data says and what it truly means.

Investing in Schema Markup & SEO makes perfect sense and is highly recommended if you run a business. Once people are attracted to your work and the colourful layout, you would get more customer clicks, which automatically boosts your website and you would get better results in future. If you need any further information on Schema Mark-up or SEO email us at info@search-strategy.co.uk

Five Reasons Why Mobile Marketing is Vital to your Business

    June 1st, 2016
by admin

It is fair to say that most people prefer their smartphones to a computer or laptop. In fact, according to sources 51% of our time is spent on a mobile device, that’s a massive 90% increase since 2013. That is why mobile marketing is absolutely vital for your business, not only can you connect and communicate but most important of all, you engage.

Mobile marketing is simply, marketing but on a mobile device. This could be done through applications, social media, mobile paid search, QR codes and even SMS. It is an excellent way to promote your business, as it is so accessible.

1. Conversion

If conversion rate is something you need to improve, mobile marketing might just be your saviour. Forbes states that more than 50% of mobile searches leads to actual purchases and a staggering 70% of them are done in just an hour. Most businesses have mobile applications, providing you with fast and easy access to everything you may need. One click and your favourite product is in the process of being shipped to you, providing the business itself with a better conversion rate.

2. Audience Reach

With roughly 7 billion people on this earth, would you possibly believe that a whole 5.1 billion own a mobile device? Mobile marketing has a tendency to be more popular as there is an increased number of how many people it is reaching. You communicate and connect better through a mobile device because of all its new and upcoming features, especially the growth in applications and social media.

3. Social Media

Social media is very big on mobile devices right now and this is an excellent form of mobile marketing. Most of Facebook users actually come from mobile devices which goes to show the impact that you could have, if you start a campaign. It is a great and easy way to engage with fellow clients and possibly, potential clients too. It makes it incredibly easier to speak to people about your services and what you can offer. As most people do use phones a lot more than desktops, it would make sense to make slight changes in order to follow this trend. Google has even admitted to removing Pay per click advertisements, to make the mobile experience feel more like the desktop, as that is where they get the most search queries from.

4. Higher Ranking

Since google changed its algorithm to ranking mobile optimised sites higher than normal desktop sites, everyone has come to the realisation of how important mobile devices are in our day to day lives. This is why it is so important for your business to have a mobile marketing campaign, especially a mobile friendly website which will then rank higher.

5. Immediate response

We tend to have our mobiles on us most of the time or if not, they will most definitely be at arm’s length. This means, if our phone goes off with some form of mobile marketing, we will read it within the next three minutes. Quicker reactions also mean quicker results and that is why it is vital to your business to have a great mobile marketing campaign.

To find out more on leveraging mobile marketing for your business promotion, get in touch with mobile marketing experts at Search Strategy via email or telephone.

Local Search Optimisation: How to Rank Your Local Business

    April 19th, 2016
by admin

Search Engine Optimisation or popularly known as SEO, holds the key to your digital promotion campaign. Simple reason being that today’s consumer is a Smartphone user. He or she is so used to searching on Google with some keywords before making any decision or choice. So, can you afford to be on page five in SERPs while your rival sits confidently on page one results? Of course, the very fact that the competitors are already investing heavily on SEO charges you up to invest in your SEO. Here are 5 most effective tips that will help to rank your local business in top spots –

Local Search Optimisation

1. First Things First

Make sure to put the right address and phone numbers in your Google account and on your website.

2. Social Media Management

Social media platforms like Instagram, Facebook, Twitter etc are proving very effective in local search optimisation. All that you need to do is update your correct information on all your social pages and manage these pages creatively so that your user gets connected with you through these platforms.

3. Google Reviews are very Important

Every time someone Googles your name, the weblink comes with Google reviews. Make sure you get nice and impressive reviews from your clients which will definitely help your local search optimisation campaign.

4. Make Google+ your Plus Point

Google+ is quite an effective platform as this page is directly linked with Google. When you continue posting on Google+ regularly and positively, your local search rankings go up emphatically.

5. Website Listing on Local Classified Sites

The best local SEO tool is to include your web page listing in local classified sites.
Local search optimisation is as scientific as regular SEO. It is always prudent to go with a trusted search engine optimisation Company in London – Search Strategy for this purpose.

How to Make Effective Landing Pages for Better Conversions

    April 12th, 2016
by admin

From start-ups to large corporations websites are a strong, necessary and user friendly method of providing information to your target audience. Websites promise abundance of visibility as well as ease of accessibility but an essential factor is the landing or the home page of the website. It is this page that can convert a visitor into a subscriber! A homepage is a welcome page and therefore, it must be mindfully designed so that it has the highest conversion rate. Let us help you with some tips for Conversion Rate Optimisation

1. Cut the clutter

Homepages are not about bombarding the visitor with heaps of information. It is to provide the important information about who/what the website is about. Site visitors prefer lesser text, more images and a balance of colour on the first page. If you’re a photographer a small slideshow or gallery of your best pictures with light description is enough. If it’s an organisation, include an introductory paragraph with images of your company. Choose a clean and user friendly design with colours that would convince the visitor about your idea; thus encouraging conversion.

2. Colours and images

The colours used on a website shouldn’t steer the focus from the images or the text on the landing page. Therefore, avoid striking colour at all cost. Also, images are a good and definite way to grab attention but don’t fill your landing page with images, thumbnails, icons and buttons. It has to be minimal data creating maximum impact and conversion.

3. Links

Buttons are gateways to other pages on your website. Though most websites have it, it’s not necessary that they have it right. While adding buttons one has to remember to use keywords that are short yet makes the visitor understand the options. Another important factor is placement of the buttons. If you want people to notice it and act on them, place it where it grabs user’s attention.

Landing pages are your introduction, who are you? What is your company about? That is where landing pages play their role. They should be aesthetic, uncomplicated and leave visitors wanting to know more, so they go through the other pages as well. In case you wish to avail expert help of the leading conversion rate optimisation agency in London, Search Strategy team is just a mail away. Share your requirement with us at……

5 Social Media Trends to Watch out in 2016

    March 16th, 2016
by admin

Social Media Marketing is a buzzword a progressive entrepreneur would definitely capitalise on, the reach & power of various social platforms like Facebook, YouTube, Instagram, Twitter, Google+ and LinkedIn is undeniable. Here are 5 Social Media marketing trends to watch out for:

Social_trends_

1. Audio-Visual communication

People enjoy watching Videos on Facebook and other popular social media. Even Twitter allows a 20-second video so imagine how much scope you have to impress your target group through interesting videos on product demonstration, customer testimonials and company’s news events.

2. Email marketing

Personalised emails in the inbox of your target group communicating offers have proved its impact in the last few years. All the leading businesses around the world have used emails impressively and innovatively making it the thing for target audience engagement.

3. Paid promotions

Other than organic boosting, paid promotions are equally effective on social media. For example, Facebook offers many options for paid promotions; you can promote your page or a creative, communicating the Offer/Deal or even your website through Ad Manager Option of Facebook page. Many global brands are spending heavily on Twitter & LinkedIn as well.

4. Interesting Blogs

People are keen to read good stuff on social media so the popularity of blogging is no surprise. You may see brand-specific or even product-specific blogs in times to come. Specialist bloggers like food, fashion, architecture, parenting, education, etc bloggers are already in high demand.

5. People-centric communication

Yes, that’s what the most amazing change is. Readers won’t subscribe to your page in case all it tells them is how great your brand is or how amazing your team is! The content on each page is becoming more and more user-centric now. For example, a hair care or skin care company page would talk of useful information relating to hair care and skin care rather than just flaunting their products.

Digital Marketing and Social Media Marketing holds the key to your business success. Be a prime mover if you want maximum benefit!

Top Tips for Marketing Small and Local Businesses

    March 11th, 2016
by admin

Small is the new big; this applies so very well to the success stories of Small & Local businesses all over the world. And the credit for the same goes to the contribution of digital & social media. So if you also have a small business but a larger vision for growth, take a look at some of the top tips that will help you market your business within a small budget –

Tips-for-Marketing-Small-and-Local-Businesses

1. Invest in your Website

Get your website developed focusing on Search Engine Optimisation, Content management & mobile responsive website trends. You may save some money by compromising on the functionality of your website but do keep in mind the long-term cost that you may have to bear by having an unattractive website!

2. Sustained SEO

Search Engine optimisation services extend beyond just including keywords in your web content. Sustained SEO means making regular efforts on getting your business’ listing information across many third-party sources which will help in link building and improving the online search rankings of your brand.

3. Capitalise on Social Media

Social Media like Facebook & Twitter are very effective in promoting small businesses online. All you need to do is prepare an effective social media marketing strategy and do it consistently for at least 10-12 months. In case, you aren’t that social media savvy, it always pays to hire a Social Media Management company offering customized & creative digital media promotion solutions.

4. Maintain your social media profiles actively

Ask your happy clients to write their User Reviews on Google Plus, Facebook, LinkedIn etc. All these small efforts go a long way in building your branding online.

5. Audio-Visual Communication

Audio-visual content commands heavy viewership & memorability so investing in videos makes sense. Get some creative videos made; audio-visual product demos, office working videos, 3-D product information videos, branding videos etc will definitely impress your audience. Once you have some audio-visual stuff with you, make sure to leverage the power and reach of YouTube through these videos.

Digital media is very effective for marketing small business. Moreover, it won’t cost you a fortune and you can watch your results in real-time. To know more on how you can promote your business through digital media cost-effectively, drop us a mail at info@search-strategy.co.uk

How to choose the right Digital Marketing Agency in London

    February 24th, 2016
by admin

The best way to leverage Digital Marketing for your business is by working with the right Digital Marketing Agency partner for your business.

What is Digital Marketing; a conventional businessman may ask. Digital Marketing means interacting with your users, prospects and target audience group, and promoting your products and services using digital marketing technologies and platforms of Smartphones, Social Media, Websites and Enterprise Mobility. The biggest benefit of Digital Marketing, unlike traditional marketing, is that it enables the companies and sponsors to analyse marketing campaigns and results in real time. And if you would like to have the desired impact through your digital marketing campaign, it is better to invest your time and budget in availing the services of a top digital marketing agency. You can choose the right digital marketing agency on the basis of:

  • Understanding their process – The best Digital Marketing Agencies don’t do what clients tell them to do; they guide the client and do what should be done! The proactive approach and a coordinated process make an agency perfect for you.
  • Hire an agency that talks about your ROI – Most agencies will discuss costing and budget with you; the right digital marketing agency will pay attention to your ROI expectation as well. It makes sense to work with an agency in London that is aligned with your sales and marketing goals.
  • Take a look into the agency’s case studies – Almost all digital marketing agencies enlist their previous work as success stories or case studies. Take a look at their previous case studies; does their work reflect innovation, creativity and success for their clients? A successful agency will be able to show you their success stories through mathematical results on Clients’ lead generation, visitor numbers and top placements in Google/Yahoo/Bing. They should be able to share their results with you that would be transparent on any analytics platform.

And whichever Digital Marketing Agency you choose in London, don’t forget that the best ones are those who are transparent in their approach and discuss every aspect of Digital Marketing and their processes openly with you.

The Ultimate Guide to Developing an Effective Content Marketing Strategy

    January 22nd, 2016
by admin

The biggest benefit of Digital technologies and Smart phones is that they have made people quick readers. Your target group is reading blogs; your competitions’ blogs in case you are lagging behind in your content marketing. Developing an effective and impressive Content Marketing strategy is the beginning of building your brand online. Here is a little help from our side – a few tips that will help you build a comprehensive & catchy content marketing strategy –

• Just the right mix of Visual and Text makes for a perfect post on all social media platforms. Remember, the visual has to delight the user and the content has to excite them enough to make them read further.

• Create interesting blogs and articles. Rather than talking about yourself, talk about the reader and their problems instead. The more you focus on your user, more will be following you on digital media.

• Use Infographics! Nothing excites a reader as much as seeing some interesting facts that either hint at his or her behavioural patterns or tempt them enough to be a part of the trend.

• Post interesting short articles on LinkedIn which is fast emerging as the preferred professional social media platform.

• Create Videos and animations. And make sure to write a blog each about the videos and animations created. This will leverage you both ways; people will watch the video as well as read the story associated with it.

• Whenever you post an image or a creative on Twitter, Pinterest or Instagram; make sure that you have used just the right hashtags and description. Putting your weblink in all these posts is also a good idea as it will get you SEO benefits as well.

• Last, but surely the most important, post your content links more than once and on more than one platform.

These are simple tips which will help you build great visibility online through content marketing. In case you aren’t able to execute it properly, send us an email and let us help you in Content Marketing your brand.

SEO Essentials

    March 13th, 2015
by admin

Search engine optimisation (SEO) is fundamental in allowing your site to be found when users need your product or services.

The purpose of SEO is to create a seamless user experience and to communicate with search engines your intention in order to recommend your website for the relevant searches.

Many people may not see the point in using SEO when in fact it is a highly effective marketing method:

  1. It allows company’s to expand their target audience by grabbing more market share over search engines.
  2. It is a cost effective alternative.
  3. It increases brand credibility when a user finds you organically.
  4. All your competitors are using it so you need to boost the perceived position of your company in your marketplace.

 

You may still be asking, “why use SEO?”

  • 70% of clicks for a particular search on are organic.
  • 75% of users never click past the first page of results.
  • 18% of organic clicks go to 1st position, 10% of clicks go to 2nd position and 7% of clicks go to 3rd position.
  • 79% of search engine users say they frequently click on the natural search results.

These facts are hard to deny and if you are looking for long-term success for your website, it will help to improve your rankings and increase your presence in organic search results.

The best time to start using SEO is once you have built a great website, try to include a site map and do keyword research at the start of this new project in order to make your site SEO friendly. Next you must make sure to use unique content and write for your users, it is always important to keep your users engaged. Once you feel that you have met these site needs this will be the perfect time to think about using SEO.

Now although many of you may want to start using SEO you may not know how to go about it or how to choose a partner or agency that will help you with this. You must first do your research when choosing an agency that will help with SEO for your site, once you have found what you are looking for and what best suits your company you can begin your journey of long-term marketing success.

The right balance between SEO and PPC for your business

    January 28th, 2014
by admin

The right balance between SEO and PPC for your business

I am often asked by clients whether they should go for SEO or PPC, and I always advise them that the best way forward is to have a balance of both SEO and PPC for their business’s digital marketing campaign. Here are some notes on how:

Keywords

Keywords are critical to succeeding with search engine marketing because they are words that people are actually searching for – it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and then working out a strategy to target the selection. Each topic is expanded in the tips below.

An Initial List and then refine it

It’s good to get some initial ideas from brainstorming the terms that you would search on if you were looking for the products that you sell. A way that always works for me is googling terms relating to my client’s business and then seeing what the competition is doing and then refining the list with the client as they often have niche products and services that set them apart from their competitors.

Variants of keywords

Here, it’s good to go with synonyms as opposed to just obvious keywords for your business. Use your keywords in singular and plural as well as putting words in different orders as these are all regarded as different searches. This will refine your list further.

Knowing your Competition.

Using your keywords in Google, shows you two things. First who are your competitors and what search terms they are using. For a search term, higher the number of different ads, higher is the amount of competition. Some search terms which have lower number of competitors are often good keywords to go for as they can be hidden gems in terms of opportunities.

Pay-Per-Click (PPC) trial Advertising with Google, Yahoo Or Bing.

PPC advertising with a small budget can be useful and cost-effective traffic generators and it gives a low risk trial of testing the waters. Through Pay per Click campaigns it shows which keywords generate the most traffic and hence those keywords can then ultimately be used to push the business through SEO.

Keywords Targetted in SEO vs in PPC.

Research by Microsoft shows that buyers are more likely to click on sites in the results in search engines that are visible both in PPC and in the organic listings. By having both campaigns it is also a good idea to push different set of keywords through the two campaigns. This also allows a good spread of the marketing budget.

PPC vs SEO Timelines

An effective Pay per click campaign can give instant results as opposed to SEO that may take up to two to three months before it starts producing results.

Consider the Long Tail.

Keywords that have low search volumes on search engines but are relevant to your business create the long tail traffic that is very effective in getting the right kind of targeted traffic that will achieve high conversions. So these long tail keywords work out to be very cost-effective.

Manage your Keyword Assets.

Keep a master list of your keywords and keyword phrases and track visitor numbers against them. It’s good to analyse the traffic generated by SEO and PPC against certain keywords and then change if required to achieve better results. Also consider seasonal variations like holidays, term times, Christmas, valentines, etc., according to your products and services for running certain campaigns.

If you would like any further information, please contact info@search-strategy.co.uk

3 Top Reasons for your Business to have SEO

    November 8th, 2013
by admin

#1 High ROI – SEO has the highest ROI – As compared to all other media SEO is on top of the pile when it comes to returns on your investment and your time and budget resources bear fruit within a couple of months.

#2 Builds Trust with your target audience – When your website is visible in organic and relevant searches, the audience that your business builds is based on trust and ultimately yields targeted leads and traffic.

#3 Sustainable Campaigns – Unlike other forms of advertising, the effects of SEO last much longer. Best practise SEO means that it works in sync with the content on your site and off site and if you were to stop spending time or resource your website does not disappear from organic listings instantly.

Welcome to the Search Strategy Blog

    November 8th, 2013
by admin

Welcome to the Search Strategy official Blog. We will be posting industry news, views, helpful advise and lots more and we are looking forward to keeping in touch with you, let us know if there is anything specific you would like to hear about.