What Is Analytics?
The great thing about online and mobile is that we can measure metrics and KPIs very easily. We can trace and measure how many visitors you are receiving each day, what journey your visitors are taking when they come to your site, how many times people clicked on to the site, how many times people landed on your contact page and so on.
Analytics provides us with a wealth of information which communicates what is exactly happening statistically. This is important because we can measure how well your various campaigns (SEO, PPC or SMO) are working and what we need to do in order to optimise conversions. Analytics provides precise information on ROI, and other key performance indicators which will be relevant to your business and online revenue model.